Delhi Capitals & The IPL Brand: How Marketing Shapes a Franchise

Description

Title: Delhi Capitals & The IPL Brand: How Marketing Shapes a Franchise
Author: John Perez
Publisher: Elite Sports Press
Publication Date: 24-Dec-2020
Available at: IPL Merch Online

Book Description:
Discover the intricate marketing strategies that have propelled Delhi Capitals into the spotlight of the Indian Premier League. “Delhi Capitals & The IPL Brand” delves into how branding, media engagement, and fan interaction transform a cricket franchise into a household name. Explore in-depth analyses, behind-the-scenes insights, and impactful case studies that showcase how modern marketing techniques influence team success on and off the field. Ideal for sports enthusiasts and marketing aficionados alike, this essential read uncovers the dynamic relationship between sports and branding. Secure your copy now on IPL Merch Online.