How RCB Became One of IPL’s Biggest Brands

Description

How RCB Became One of IPL’s Biggest Brands
Author: Darrell Jones
Published by: Cricket Legends Press
Publication Date: 08-Jun-2020

Book Description

Discover the journey behind Royal Challengers Bangalore’s ascent in the Indian Premier League, transforming from an underperforming team to one of IPL’s most recognized brands. Authored by Darrell Jones, this compelling narrative brings to life the strategic pivots, player acquisitions, and branding efforts that propelled RCB to its iconic status. With exclusive insights and untold stories, this book offers a deep dive into the world of IPL, making it a must-read for cricket enthusiasts and sports marketing professionals alike.

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Elevate your understanding of the cricket world and RCB’s impressive brand evolution. Purchase your copy today on IPL Merch Online.