RCB & IPL Economics: Sponsorships, Branding & The Business of T20 Cricket

Description

Title: RCB & IPL Economics: Sponsorships, Branding & The Business of T20 Cricket
Author: Darrell Jones
Publisher: Cricket Legends Press
Publication Date: 08-Jun-2020

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Uncover the riveting intersection of sport and business in “RCB & IPL Economics: Sponsorships, Branding & The Business of T20 Cricket.” This comprehensive guide by Darrell Jones delves into the strategic economic framework of the Indian Premier League, focusing on the Royal Challengers Bangalore’s influential role. Explore how sponsorships, branding strategies, and monetization efforts shape the league’s success. Perfect for cricket enthusiasts and business analysts alike, this book provides an insightful look at the commercial mechanics driving the IPL. Purchase your copy at IPL Merch Online and get an exclusive deep dive into the business strategies making the IPL a global phenomenon.