Description

The Royals’ Brand: Marketing, Sponsorships & the IPL Economy

Author: Darrell Jones

Published by: Cricket Legends Press

Publication Date: 08-Jun-2020

Discover the dynamic world of the Indian Premier League through The Royals’ Brand: Marketing, Sponsorships & the IPL Economy. This compelling book delves into the intricate marketing strategies and sponsorship deals that revolutionize cricket’s most exhilarating championship. Uncover the impact of branding on team success, the league’s economic influences, and how they reshape sports business globally. Ideal for sports enthusiasts, marketing professionals, and cricket fans alike, this book offers valuable insights into the commercial dynamics of a billion-dollar industry. Elevate your understanding of the IPL’s financial ecosystem and purchase your copy today on IPL Merch Online.